4 Ways to Attract the Top Talent Among Passive Job Seekers

Finding and retaining the best employees is one of the greatest challenges business leaders and human resources professionals face.

Even with 73 million young adults seeking work, businesses around the globe report a shortage of skilled workers.

Attracting outstanding applicants is about more than building a cool company culture and offering competitive benefits. It’s about projecting an image that appeals to the 75 percent of all global candidates who are passive job seekers.

My company, Clevertech, has more than 100 full-time employees working remotely on multiple tech and software projects all over the world. Allowing our team this geographical freedom means competing with every company on the planet. If we didn’t retain top talent, we would’ve gone out of business years ago.

Starting the Conversation with Passive Job Seekers

People completely fulfilled by their jobs likely aren’t seeking new employment, passively or actively. Many top performers, however, are merely content and would be open to pursuing new opportunities. These passive candidates pose less of a turnover risk but it is difficult to attract the very top talent. They’re choosy and usually more expensive, but they deliver on promises and stick around longer than their flightier counterparts.

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